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Academy
Thriving in the Game Development Industry: Strategies for Building Resilience
When it comes to launching and operating a game studio, it's essential to acknowledge the inherent difficulties involved. The creative process of game development is heavily influenced by audience preferences, making success far from guaranteed. While experience, skills, and determination are crucial, they do not eliminate the inevitable highs and lows that come with building a business. The jour…
Feb. 8, 2023, 1:42 p.m.
Academy
Mastering Game Porting to Mobile Devices
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Feb. 1, 2023, 3:20 p.m.
Academy
A Comprehensive Guide to Porting Your Game to Mobile Devices
The practice of porting successful PC and console games to mobile devices has become increasingly common, with many titles achieving significant success on smart devices. A recent example is Vampire Survivors, which was downloaded over a million times within a week of its mobile release in December. However, the journey to mobile is not without its challenges, as highlighted by Poncle, the studio…
Feb. 1, 2023, 3:20 p.m.
Academy
Accelerate Your Game's Mobile Launch
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Feb. 1, 2023, 3:20 p.m.
Academy
The Evolution of Game Advertising: Trends and Platforms to Watch in 2023
When asked about the current state of game advertising, Gamesight CEO Adam Lieb and CMO Nicole Yang point to TikTok as a key player in the industry. Over the past two years, TikTok has experienced rapid growth, with nearly every game marketer now incorporating the platform into their budget. This growth can be attributed to TikTok's focus on performance marketing from its inception, allowing adve…
Jan. 26, 2023, 3:01 p.m.
Academy
Game Advertising Trends in 2023: Expert Insights
In the realm of game advertising, TikTok has emerged as a dominant force, with its user base and advertising budgets experiencing rapid growth over the past two years. According to Gamesight CEO Adam Lieb, the platform's focus on performance marketing has been a key factor in its success, with TikTok prioritizing results-driven advertising from its inception. This approach has enabled the platfor…
Jan. 26, 2023, 3:01 p.m.
Academy
The Evolution of Game Advertising: Trends to Watch in 2023
According to Gamesight's CEO Adam Lieb and CMO Nicole Yang, the most significant story in game advertising is the rise of TikTok. In just two years, the platform has become a staple in nearly every game marketer's budget. Lieb notes that TikTok's focus on performance marketing from its inception has driven its success. The platform's ability to optimize ads based on user engagement and conversion…
Jan. 26, 2023, 3:01 p.m.
Academy
A Beginner's Guide to Selecting Colors for Game Visual Effects
Game effects are often characterized by their vibrant colors and mesmerizing appearances. However, finding the perfect color combination can be challenging. To help, we've broken down the game FX design pipeline into four key tips for adding extra pop and cohesion to your effects. One approach is to start with a grayscale palette, focusing on value, hue, and saturation. Value refers to the lightn…
Jan. 25, 2023, 12:05 p.m.
Academy
A Beginner's Guide to Selecting Colors for Game Visual Effects
Game effects often feature vibrant colors and mesmerizing appearances, making it challenging to find the perfect color combination for your own effects. To address this, we've broken down the game FX design pipeline into four key tips to enhance your effects with extra pop and cohesion. One effective approach is to start with a grayscale palette, which may seem counterintuitive but allows you to…
Jan. 25, 2023, 12:05 p.m.
Academy
A Guide to Selecting Colors for Game Visual Effects
Game visual effects often captivate audiences with their vibrant colors and mesmerizing displays. However, finding the perfect color combination for your effects can be a daunting task. To help you achieve this, we've broken down the game FX design pipeline into four key tips for adding extra depth and cohesion to your effects. It may seem counterintuitive, but starting with a grayscale palette c…
Jan. 25, 2023, 12:05 p.m.