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Academy
Crafting Unique Gaming Brands
When a game is inherently engaging, it's easy to assume a compelling brand will emerge naturally. However, without focused effort, even the most entertaining game may fail to differentiate itself in a crowded marketplace. This article explores a potential roadmap for creating distinctive gaming IP. A clear, consistent brand identity significantly enhances the chances of success, providing clarity…
Sept. 28, 2022, 12:31 p.m.
Academy
Transforming In-Game Advertising for a Privacy-Focused Era
The mobile gaming industry continues to thrive, with Adjust's 2021 data revealing significant increases in sessions, installs, retention rates, in-app time, stickiness, and daily user sessions compared to 2020. This upward trend is particularly impressive given the substantial growth witnessed in 2020 following the initial COVID-19 lockdowns. As mobile games attract more attention than ever, in-g…
Sept. 26, 2022, 1:30 p.m.
Academy
Thriving in a Privacy-Driven Era: The Future of In-Game Advertising
The mobile gaming industry continues to experience unprecedented growth, with Adjust's 2021 data revealing significant increases in sessions, installs, retention rates, and time spent in-app compared to 2020. This upward trend is particularly notable given the substantial growth witnessed in 2020 due to the initial COVID-19 lockdowns. As a result, in-game advertising has become an essential compo…
Sept. 26, 2022, 1:30 p.m.
Academy
Evolving In-Game Advertising for a Privacy-Driven Era
The mobile gaming sector continues to experience significant growth, with Adjust's 2021 data revealing increases in sessions, installs, retention rates, and time spent in-app compared to 2020. This upward trend is particularly notable given the substantial growth seen in 2020 due to the COVID-19 lockdowns. As a result, in-game advertising has become an essential component of mobile growth strateg…
Sept. 26, 2022, 1:30 p.m.
Academy
Exploring The Riftbreaker's Metal Terror DLC
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Sept. 21, 2022, 3:02 p.m.
Academy
Exploring The Riftbreaker's Metal Terror DLC
None
Sept. 21, 2022, 3:02 p.m.
Academy
Exploring The Riftbreaker's Metal Terror DLC
Sept. 21, 2022, 3:02 p.m.
Academy
Unlocking Success in Alternative App Stores
You've successfully launched your Android game on Google Play, but you're eager to tap into new audiences and revenue streams. The alternative app stores, such as Huawei's App Gallery, Amazon App Store, and Samsung Galaxy App Store, offer a lucrative opportunity to expand your reach. However, navigating these new platforms can be daunting, with unique challenges and requirements. In this article,…
Sept. 13, 2022, 11:35 a.m.
Academy
Breaking into Alternative App Stores: A Step-by-Step Guide
If you have a thriving Android game on Google Play, you may be considering expanding to other app stores to reach new audiences and increase revenue. Stores like Huawei's App Gallery, Amazon App Store, Samsung Galaxy App Store, Xiaomi GetApps, and the One Store offer promising opportunities for growth. However, navigating these alternative stores can be complex, with various pain points and requi…
Sept. 13, 2022, 11:35 a.m.
Academy
Unlocking New Revenue Streams: A Step-by-Step Guide to Expanding into Alternative App Stores
If you've developed a successful Android game on Google Play, you may be considering expanding to other app stores to tap into new audiences and increase revenue. Stores like Huawei's App Gallery, the Amazon App Store, and the Samsung Galaxy App Store offer access to users who are more likely to make in-game purchases, presenting a lucrative opportunity. However, navigating these alternative app …
Sept. 13, 2022, 11:35 a.m.