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Feature
Rovio's First Year Under Sega: A Year of Integration and Growth
It has been over a year since Sega acquired Rovio in a deal worth €706 million. As a subsidiary of Sega's Europe division, Rovio has spent the past 12 months integrating into Sega and providing tools and support to expand the Japanese firm's capabilities on mobile. One of the key outcomes of this partnership will be the release of Sonic Rumble, a battle royale title, this winter. Rovio's vice pre…
Sept. 3, 2024, 1:49 p.m.
Feature
Why a Major UK Film PR Agency is Expanding into the Gaming Industry
The UK-based public relations firm DDA has been a key player in the film and TV industry for decades, but it is now making a foray into the gaming sector. Founded in 1970, DDA has a strong presence in London, New York, and Los Angeles, with over 150 employees. Recently, the company hired Gemma Cooper, a veteran of the gaming industry, as its director of gaming, and Julie La'Bassiere, a seasoned e…
Sept. 2, 2024, 2:11 p.m.
Feature
Major UK Film PR Agency DDA Expands into the Gaming Industry
DDA, a renowned PR firm with decades of experience in the film and TV industry, is making a strategic move into the gaming sector. Founded in 1970, the company has built a strong reputation with over 150 employees across its London, New York, and Los Angeles offices. Recently, DDA hired Gemma Cooper, a veteran of the gaming industry, as its director of gaming, and Julie La'Bassiere as its chief s…
Sept. 2, 2024, 2:11 p.m.
Feature
Major UK Film PR Agency DDA Expands into the Gaming Industry
The UK-based public relations firm DDA, with over 50 years of experience in the film and TV industry, has recently ventured into the gaming sector. This move is a natural progression, given the increasing overlap between these entertainment industries. Founded in 1970, DDA has worked on numerous high-profile projects, including film franchises based on popular games. The company's decision to ent…
Sept. 2, 2024, 2:11 p.m.
Feature
Xbox Makes a Strong Impression in Europe with Its Charm Offensive
Without a doubt, Xbox stole the show at Gamescom 2024, surpassing all other companies in terms of booth size and involvement. Notably, Xbox's traditional competitors, Sony and Nintendo, were absent from the event, which came as a surprise given their upcoming game releases in early September. The absence of these console giants allowed Xbox to dominate the show floor, and it's unclear whether th…
Aug. 29, 2024, 8:49 a.m.
Feature
Xbox's Bid to Win Over Europe Might Finally Pay Off
There's no denying that Xbox stole the show at Gamescom 2024, and it wasn't just because its main competitors, Sony and Nintendo, were absent. The company's massive booth, which brought together games from Bethesda, Activision Blizzard, and Microsoft, was a major draw, featuring a wide range of AAA titles, indie games, and interactive experiences. This strategic move could mark a turning point in…
Aug. 29, 2024, 8:49 a.m.
Feature
Microsoft's European Gaming Push May Finally Pay Off
There's no denying that Xbox stole the show at Gamescom 2024. The company's massive booth, which featured a wide range of games from Bethesda, Activision Blizzard, and Microsoft, was a major draw for attendees. The absence of Sony and Nintendo from the event only added to Xbox's dominance. But what was truly impressive was the way Xbox catered to European gamers, with a focus on PC titles and str…
Aug. 29, 2024, 8:49 a.m.
Feature
The Future of Gaming: Shorter, Standalone Titles like Dying Light: The Beast
According to Tymon Smektała, Franchise Director of the popular Dying Light series, the future of gaming lies in shorter, standalone titles. In a recent interview, Smektała discussed the development of Dying Light: The Beast, which was initially conceived as a DLC for Dying Light 2 but eventually became a separate game. The decision to create a standalone title was made after a significant leak r…
Aug. 23, 2024, 12:42 p.m.
Feature
Techland Envisions a Future with More Compact Games, Starting with Dying Light: The Beast
The gaming landscape is shifting, with developers focusing on shorter, more compact experiences. According to Tymon Smektała, franchise director for Dying Light, this trend is likely to continue, with more studios opting for smaller, standalone games. Smektała discussed the development of Dying Light: The Beast, which originated as a DLC for Dying Light 2 but evolved into a separate project after…
Aug. 23, 2024, 12:42 p.m.
Feature
The Future of Gaming: Why Shorter Standalone Titles Are on the Rise
According to Smektała, the shift towards shorter, standalone games is a response to the changing needs of both players and developers. With increasingly demanding AAA titles, players are finding it difficult to commit to 50-100 hour games, while developers are seeking more efficient and cost-effective ways to produce engaging content. Dying Light: The Beast, designed to last around 20 hours, is a…
Aug. 23, 2024, 12:42 p.m.