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Feature
Maximizing Return on Investment for Small Game Publishers: Choosing the Right Marketing Channels
For small game publishers, maximizing return on advertising investment is crucial, particularly during a game's release window. The Steam algorithm can quickly bury games that don't gain immediate traction, making marketing efforts doubly important. Recently, a Steam bug prevented wishlisted players from receiving email notifications about the release of Planet Centauri, resulting in devastatingl…
Oct. 31, 2025, 4:04 p.m.
Feature
The State of Game Investment: Where Has All the Money Gone?
The game industry has experienced a significant shift in investment in recent years, with many wondering where all the money has gone. At the GamesIndustry.biz Investment Panel, a group of experts gathered to discuss the current state of game investment, including opportunities for funding and the future outlook for the industry. According to Lirui Ding, principal at Transcend Fund, the games ind…
Oct. 29, 2025, 4:38 p.m.
Feature
Gaming Industry Experts Share Mixed Reactions to GDC's Rebranding Efforts
The Game Developers Conference, now rebranded as the GDC Festival of Gaming, has announced a new pricing structure and format, which includes a more affordable Festival Pass and a premium Game Changer Pass. The event will still be industry-only, with no plans to invite consumers. The changes have received a mixed response from industry professionals, with some appreciating the efforts to make the…
Oct. 28, 2025, 3:31 p.m.
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Exploring Alternatives to the H-1B Visa Amidst the New $100,000 Fee
William Diaz, a senior manager at Fragomen, a global immigration law firm, discusses various visa options for transferring employees to the United States. The gaming industry, which relies heavily on international collaboration and creativity, is particularly affected by the recent developments in H-1B visa policies. A new $100,000 fee for each new H-1B hire has been introduced, unless the employ…
Oct. 28, 2025, noon
Feature
Evolution of the Game Developers Conference: A New Era for GDC
The Game Developers Conference (GDC) is undergoing significant changes, as announced by Informa's Mark DeLoura. The conference, now rebranded as the GDC Festival of Gaming, aims to broaden its scope while maintaining its core focus on game development. DeLoura, who has been involved with GDC for many years, believes that the changes are necessary to keep the conference relevant and thriving. One …
Oct. 27, 2025, 7:29 p.m.
Feature
Gaming Industry HR Professionals Seek Greater Support from Studio Executives Amidst Layoffs
The 2025 GamesIndustry.biz HR Summit, held at the Royal Institution in London, brought together over 60 industry leaders and studios to share their experiences and insights. The event's keynote speech, delivered by Sega Europe's Chief People Officer Nicky Ormrod, alongside Simon Court and Dan Bobby of Value Partnership, focused on developing a strategy to drive Sega's growth. Other notable discus…
Oct. 21, 2025, 2:35 p.m.
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Unlock the Power of Data: Introducing GameAnalytics' IQ Suite for the Next Generation of Game Growth
Innovation is driven by data, but having more data doesn't necessarily mean better insights. What matters most is ensuring that your data is structured, accessible, and actionable. This is where GameAnalytics comes into play. As the leading growth platform for studios, trusted by over 100,000 games worldwide and processing more than 27 billion daily events across multiple platforms, including Rob…
Oct. 20, 2025, 10:04 a.m.
Feature
Pokémon Legends: Z-A Review - A New Direction with Some Growing Pains
Pokémon Legends: Z-A offers a unique take on the traditional Pokémon formula, with a new combat system and a narrative that leans heavily into the anime style. The game takes place in Lumiose City, where players must navigate the urban environment and battle wild Pokémon that are spontaneously Mega Evolving. The real-time battle system is a welcome change, but can become repetitive at times. The …
Oct. 17, 2025, 1:04 p.m.
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Quantic Dream's Unconventional Gamble: Spellcasters Chronicles
Quantic Dream, renowned for its single-player, narrative-led experiences, has been secretly developing a multiplayer game, Spellcasters Chronicles, alongside its Star Wars Eclipse project. This free-to-play, 3v3 action-strategy game marks the studio's first foray into the multiplayer genre. Players will engage in magical combat, summon creatures, and construct buildings to outmaneuver their oppon…
Oct. 16, 2025, 3:10 p.m.
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Why Demonschool's Release Date Was Changed: The Challenges of Launching an Indie Game
The video game industry has never been more competitive, with thousands of titles being released every year. For indie games, standing out in this crowded market can be a significant challenge. Demonschool, an upcoming RPG from Necrosoft Games, is one such game that has faced this challenge head-on. Initially set to launch alongside Hollow Knight: Silksong, the team decided to delay the release t…
Oct. 15, 2025, 1:55 p.m.