Captivating Mobile Users in Three Seconds: The Art and Science of Effective Advertisements
Ivan Razmakhov, head of creative production at AdQuantum, delves into the psychology behind mobile advertising, emphasizing that attention is the ultimate currency in today's digital landscape. With only three seconds to capture users' interest, advertisers must strategically combine different types of attention, including bottom-up, top-down, emotional, and cognitive attention, to create engagin…
Aug. 4, 2025, 11 a.m.