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The Dark Side of Gamification
The idea of turning mundane tasks into engaging experiences through gamification has been touted as a revolutionary concept. However, game designer Adrian Hon argues that this approach is often misused to exploit individuals for the benefit of corporations. In his book, Hon examines the darker side of gamification, highlighting its potential to manipulate and control people. He cites examples of …
April 17, 2023, 11:40 a.m.
Feature
The Dark Side of Gamification
The concept of gamification, which involves using game design elements in non-game contexts, has been touted as a way to make tasks more engaging and fun. However, according to game designer Adrian Hon, this approach has been hijacked by corporations and governments to manipulate and control people. In his book, Hon argues that gamification is often used to exploit workers, coerce them into behav…
April 17, 2023, 11:40 a.m.
Feature
The Dark Side of Gamification
The concept of gamification, which involves using game design elements in non-game contexts, has been touted as a way to make mundane tasks more engaging. However, as game designer Adrian Hon argues in his book, 'You've Been Played', this approach has been co-opted by corporations and governments to manipulate and exploit people. Hon contends that the primary goal of most gamification application…
April 17, 2023, 11:40 a.m.
Feature
Black Girl Gamers: Progress and Challenges in the Gaming Industry's Representation
After nearly a decade of advocating for diversity, equity, and inclusion in the gaming industry, particularly for Black women and non-conforming individuals, Black Girl Gamers (BGG) remains committed to its mission. In a conversation with GamesIndustry.biz, CEO Jay-Ann Lopez reflects on the organization's journey and the industry's slow but progressing stance on representation. Recently, BGG cons…
April 14, 2023, 2:48 p.m.
Feature
Black Girl Gamers: Progress Made, but Still a Long Way to Go for Representation in Games
After nearly a decade of advocating for diversity, equity, and inclusion for Black women and non-conforming individuals in gaming, Black Girl Gamers (BGG) remains committed to its mission. In a conversation with GamesIndustry.biz, CEO Jay-Ann Lopez reflects on the organization's progress and the industry's slow pace in representing the real world. Recently, BGG consulted on Square Enix's Forspoke…
April 14, 2023, 2:48 p.m.
Feature
Black Girl Gamers: "More Work to Be Done" on Representation in Games
After nearly a decade of advocating for diversity, equity, and inclusion for Black women and non-conforming individuals, Black Girl Gamers (BGG) remains committed to its mission. In a recent conversation with GamesIndustry.biz, CEO Jay-Ann Lopez reflected on the organization's progress and the gaming industry's slow pace in representing the real world. BGG recently consulted on Square Enix's Fors…
April 14, 2023, 2:48 p.m.
Feature
Zynga's Approach to Targeting High-Spending Players
The concept of 'whales' in the gaming industry, referring to the highest-spending players, has evolved over time, with companies now using more respectful terms like 'VIPs'. However, the strategies used to target these players remain highly calculated and often manipulative. Zynga's VIP Management program, led by Gemma Doyle, is a prime example of this approach. The program provides high-spending…
April 14, 2023, 2:47 p.m.
Feature
Zynga's Approach to Identifying and Monetizing High-Value Players
The concept of "whales" in the gaming industry has evolved, with many publishers now referring to their highest-spending customers as "VIPs." This shift in terminology reflects a more respectful approach to these valuable players, but the tactics used to separate them from their money remain as cynical as ever. Zynga, a leading game developer, has implemented a VIP management program that provid…
April 14, 2023, 2:47 p.m.
Feature
Zynga's Approach to Maximizing Revenue from High-Spending Players
The concept of 'whales' in the gaming industry refers to the highest-spending players, and companies like Zynga have developed strategies to maximize revenue from these individuals. Zynga's vice president of player success, Gemma Doyle, outlined the company's approach in a recent presentation, which involves providing personalized attention and perks to these high-spending players. The goal is to…
April 14, 2023, 2:47 p.m.
Feature
Ubisoft+ Launches on Xbox, Aims to Compete with Game Pass
The Ubisoft+ subscription service has officially launched on Xbox consoles, marking a significant milestone in the company's plan to expand its previously PC-exclusive service. Initially introduced as Uplay+ in 2019, Ubisoft+ has since rebranded and debuted on cloud gaming platforms such as Stadia and Amazon Luna via its Multi-Access tier, which is now available on Xbox. For $14.99 per month, the…
April 13, 2023, 3 p.m.