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Feature
Discover CliCli: The Innovative Platform Revolutionizing User-Generated Games
The line between game developers and enthusiasts has long been blurred, with players creating their own content since the inception of PC games. This has been evident in the numerous mods and game modes born from existing titles. However, this process used to require extensive technical knowledge. The emergence of new platforms has simplified the process, enabling players to create their own game…
March 21, 2023, 8:58 a.m.
Feature
Reimagining Marketing: Why Dating Sims Trump Glossy Trailers
In a conversation with Psyop, a renowned marketing and production expert, we explored the notion that flashy trailers are pointless without genuine community engagement. The studio's founder, Todd Mueller, and VP of Games, Mick Morris, shared their insights on the importance of interactive storytelling in marketing campaigns. They discussed how their studio created unique experiences like I Love …
March 20, 2023, 2:48 p.m.
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Rethinking Marketing: Why Interactive Storytelling Trumps Traditional Trailers
In a recent conversation with Psyop's founder Todd Mueller and VP of Games Mick Morris, we explored the importance of community engagement in marketing campaigns. Morris emphasized that traditional trailers often fall short without genuine hooks for community interaction. Instead, Psyop focuses on crafting unique, in-depth experiences that resonate with fans. One notable example is the dating sim…
March 20, 2023, 2:48 p.m.
Feature
Rethinking Marketing: Why Interactive Storytelling Trumps Traditional Trailers
In a recent conversation with Psyop's founder Todd Mueller and VP of Games Mick Morris, we explored the importance of creating interactive experiences that truly resonate with gaming communities. The studio's success with projects like I Love You Colonel Sanders, Hooked On You, and Loverwatch demonstrates the power of immersive storytelling in building strong fan relationships. By prioritizing co…
March 20, 2023, 2:48 p.m.
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Netflix adopts a more targeted approach to its gaming partnerships
Netflix has provided an update on its expanding gaming offerings, indicating that it will take a more strategic approach moving forward as it announces new developer partnerships. In a press briefing, the company revealed several upcoming releases, including an exclusive title from Super Evil Megacorp based on an unannounced Netflix IP, Ustwo Games' Monument Valley and its sequel, and a new game …
March 20, 2023, 2 p.m.
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Netflix Adopts a More Strategic Approach to Game Development Partnerships
Netflix is shifting its focus towards a more strategic approach in its growing gaming sector, as revealed in an update to GamesIndustry.biz. This new direction comes as the company announces partnerships with renowned game developers, including Super Evil Megacorp, known for Vainglory, and Ustwo Games, the studio behind Monument Valley. These collaborations are set to yield exclusive content for …
March 20, 2023, 2 p.m.
Feature
Netflix Adopts a More Strategic Approach to Game Development Partnerships
Netflix has provided an update on its expanding gaming offerings, revealing a shift towards a more strategic approach in its partnerships with game developers. This new strategy was announced alongside the introduction of several upcoming releases, including an exclusive title from Super Evil Megacorp, the developer behind Vainglory, based on an unrevealed Netflix IP. Additionally, Ustwo Games wi…
March 20, 2023, 2 p.m.
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The Gaming Industry's Misleading Defense of Loot Boxes
Recently, the Australian House of Representatives' Social Policy and Legal Affairs Committee held public hearings on online gambling, including loot boxes in video games. During these hearings, consumer rights advocates and academics discussed the potential harm of loot boxes, such as fostering addiction in children and normalizing gambling. In response, two trade groups, the International Social…
March 17, 2023, 4:39 p.m.
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The Gaming Industry's Deceptive Defense of Loot Boxes
The Australian House of Representatives recently held public hearings on online gambling, including loot boxes in video games. Trade groups, such as the International Social Games Association and the Interactive Games and Entertainment Association, presented their defense of loot boxes, which was largely predictable. They claimed existing consumer protection laws could address the issue, and that…
March 17, 2023, 4:39 p.m.
Feature
The Gaming Industry's Misguided Defense of Loot Boxes
The Australian government recently held hearings on online gambling, including loot boxes in video games. Consumer advocates and academics testified about the potential harm of loot boxes, while trade groups, such as the International Social Games Association and the Interactive Games and Entertainment Association, defended the practice. Their arguments were largely unconvincing, relying on exist…
March 17, 2023, 4:39 p.m.