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New Testronic CEO Outlines Vision for Game Services Firm, Downplays AI as a Silver Bullet
The game services sector has experienced significant consolidation, with major players offering a broad range of services. However, according to Testronic's new CEO Sharon Baylay-Bell, focusing on a few key areas and excelling in them is a viable strategy. The company is concentrating on its 'Centres of Excellence' in the US, Poland, and the Philippines, rather than expanding its global office ne…
Sept. 24, 2025, 2:48 p.m.
Feature
New Testronic CEO Shares Vision for Game Services Firm, Emphasizing Quality Over Expansion
The game services sector has experienced significant consolidation, with major players offering a wide range of services. However, Testronic's new CEO, Sharon Baylay-Bell, believes in focusing on a few key areas and exceling in them. The company is concentrating on its 'Centres of Excellence': testing and localization centers in the US, Poland, and the Philippines. Baylay-Bell emphasizes the impo…
Sept. 24, 2025, 2:48 p.m.
Feature
"AI is a Catalyst, Not a Solution": Testronic's New CEO Outlines Her Vision for the Company
The game services industry has experienced significant consolidation in recent years, with many major players offering a wide range of services, from quality assurance and localization to marketing, PR, and audio design. However, according to Sharon Baylay-Bell, the new CEO of Testronic, focusing on a few key areas and doing them well is a more effective strategy. The company has made several acq…
Sept. 24, 2025, 2:48 p.m.
Feature
New Testronic CEO Outlines Vision: Focus on Quality Assurance, Not Acquisitions
The game services sector has experienced significant consolidation, with major players offering a wide range of services. However, Testronic's new CEO, Sharon Baylay-Bell, believes in focusing on a few key areas and exceling in them. Under her leadership, the company is concentrating on its 'Centres of Excellence': three core testing and localisation centres in the US, Poland, and the Philippines…
Sept. 24, 2025, 2:48 p.m.
Feature
The Tetris Company's Maya Rogers on the Need for More Women in Gaming
Maya Rogers, president and CEO of The Tetris Company, reflects on her journey into the gaming industry, which began when her father, Henk Rogers, brought home an early version of Tetris on the Game Boy. She notes that her father's instrumental role in securing the rights to Tetris for Nintendo's handheld console and his subsequent formation of The Tetris Company with the game's creator, Alexey Pa…
Sept. 23, 2025, 3:42 p.m.
Feature
The Tetris Company CEO Maya Rogers Discusses the Need for More Women in the Gaming Industry
Maya Rogers, president and CEO of The Tetris Company, reflects on her journey into the gaming industry, which began when her father, Henk Rogers, brought home an early version of Tetris on the Game Boy in the late 1980s. This sparked a sensation in their household, with family members competing for high scores. Maya initially worked at American Honda after college but later joined Sony Computer E…
Sept. 23, 2025, 3:42 p.m.
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Maya Rogers, CEO of Tetris Company, Advocates for Increased Female Representation in the Gaming Industry
Maya Rogers, president and CEO of The Tetris Company, reflects on her journey in the gaming industry, from her childhood experiences with Tetris to her current role as a leading figure in the business. She stresses the importance of having more women in the industry, particularly in game design, and encourages young women to pursue their passions and not be deterred by perceived lack of qualifica…
Sept. 23, 2025, 3:42 p.m.
Feature
The Tetris Company's Maya Rogers Advocates for Increased Female Representation in the Gaming Industry
Maya Rogers, CEO of The Tetris Company, reflects on her journey into the gaming industry, which was influenced by her father, Henk Rogers, who played a crucial role in bringing Tetris to the global market. She notes that her father's experience with Tetris sparked a sensation in their household, with family members competing for high scores. Maya's career path took a turn when her father suffered…
Sept. 23, 2025, 3:42 p.m.
Feature
Indie Fan Fest Aims to Boost Indie Games Ahead of Steam Next Fest
In July, indie publisher Digital Bandidos and event organizer The MIX announced the launch of Indie Fan Fest, a new showcase dedicated to promoting indie developers. The event, which premieres on September 24, will highlight upcoming indie titles that will debut playable demos during October's Steam Next Fest. GamesIndustry.biz spoke with Digital Bandidos CEO Steve Escalante and The MIX co-founde…
Sept. 23, 2025, 12:17 p.m.
Feature
Empowering Indie Games: The Vision Behind Indie Fan Fest
In a recent announcement, indie publisher Digital Bandidos and event organizer The MIX revealed the launch of Indie Fan Fest, a digital showcase dedicated to promoting upcoming indie titles. The event, which premieres on September 24, aims to provide a platform for indie developers to gain visibility and momentum ahead of October's Steam Next Fest. GamesIndustry.biz had the opportunity to speak w…
Sept. 23, 2025, 12:17 p.m.