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Feature
Embracer CEO Explains Company Split and Future Plans
Embracer Group's CEO, Lars Wingefors, has revealed the reasoning behind the company's decision to split into three separate entities: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. This move is intended to create a more optimal environment for each business to thrive, allowing for better financing and lower capital costs. The split is a result of the changing gamin…
April 24, 2024, 2:55 p.m.
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Tech Giants' Foray into Gaming: A Decade of Trials and Tribulations
The gaming industry has witnessed significant changes over the past decade, with tech giants like Amazon and Google attempting to make a mark. In 2014, Amazon unveiled its Fire TV, a $99 device supported by exclusive first-party games, while Google announced its Android TV service. However, industry watchers were unimpressed, with many considering these efforts as half-hearted attempts to enter t…
April 24, 2024, 1:27 p.m.
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The Evolving Role of Brands in the World of Gaming
The relationship between video games and brands has been a long-standing one, with early examples such as Coca-Cola's Pepsi Invaders and Johnson & Johnson's Tooth Protectors showcasing the integration of products and brands within the context of primitive visuals and limited technological capabilities. As the industry evolved, more thoughtfully integrated product placements emerged, such as the i…
April 24, 2024, 1 p.m.
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Reflecting on the Risks and Rewards of Investing in New Gaming IP
In the high-stakes video game industry, where budgets are rising and expectations are soaring, investing in new and emerging intellectual properties can be a daunting financial risk. While some new games like Helldivers 2 and Palworld achieve fame and success, others such as Immortals of Avenum struggle, with the latter's developer Ascendant Studios reportedly furloughing most of its staff. Acqui…
April 23, 2024, 1:27 p.m.
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Overcoming Funding Challenges in the Era of Data-Driven Investing
The start of 2024 has been particularly challenging for studios seeking funding, with venture capital funds and publishers being cautious. However, the atmosphere at GDC was more positive, with new deals announced by publishers and VC funds. While funding is available, developers now face the added burden of proving their game's potential audience. This requires evidence, or traction, beyond a gr…
April 23, 2024, 1:01 p.m.
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The Unlikely Success of Playdate: A Conversation with Panic
Two years have passed since the launch of the Playdate, a handheld console developed by Panic. Despite initial doubts about its potential, the device has sold 70,000 units as of February 2024, with 150,000 games sold through its storefront, generating $544,290 in revenue for developers. The Playdate's success can be attributed to its unique features, including a black-and-white screen and a crank…
April 23, 2024, 10:30 a.m.
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Join Our Upcoming Webinar: Navigating the New Era of Mobile Gaming with TikTok
Time is running out to register for our complimentary webinar, exploring the transformative world of mobile gaming and the strategies for success within it. Registration is available here. Presented in collaboration with GamesIndustry.biz, TikTok, and the National Research Group, this webinar will examine the current state of mobile gaming, leveraging insights from a joint white paper by NRG and …
April 23, 2024, 9:29 a.m.
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UK Development Studio Atomicom Reborn as Starlight Games with a Focus on Original IP
Veteran game developer Gary Nichols has unveiled Starlight Games, a new studio born out of the ashes of Atomicom, which he founded in 2010. Located in Liverpool, the team has undergone a significant transformation, shifting its focus from being a work-for-hire studio to one that concentrates on developing its own intellectual properties. "We wanted to establish a fresh studio that could create …
April 22, 2024, 2 p.m.
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Empowering Game Studios to Drive Revenue and Sustainability with PlanetPlay's Innovative Initiative
As the world marks the 50th anniversary of Earth Day, PlanetPlay, a not-for-profit organization, is launching a groundbreaking initiative to help game studios and players contribute to meaningful environmental change. By leveraging 'passive activism,' PlanetPlay enables studios to create in-game promotions that raise awareness about green issues and encourage players to support real-world sustain…
April 22, 2024, 10:15 a.m.
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A Glimpse into Rare's Innovative Solar-Powered Barn X
About a year ago, an eagle-eyed Rare fan stumbled upon something intriguing on Google Maps. The Xbox developer's offices, nestled in the heart of Manor Park, boast a sprawling complex comprising a central building and four barns – A, B, C, and D. However, the recent revelation of a fifth, substantially larger barn has piqued the interest of many. What could the Sea of Thieves studio be working on…
April 22, 2024, 9 a.m.