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Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the most elaborate booths are usually owned by household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK operation, describing the company’s Gamescom footprint. The p…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most massive, eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably haven’t heard of before: 4Divinity. "By any measure, it’s huge," explains Philip Doust, director o…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, the most eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is dominated by a company most attendees may not recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, you’ll quickly notice that the most expansive and eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the company’…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably don’t recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most visitors probably don’t recognize: 4Divinity. "The scale is massive by any measure," says Philip Doust, director of 4Divinity’s UK operation, when describi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. Yet this year a sizable portion of Halls 6 and 7 is dominated by a company most attendees probably haven’t heard of: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gam…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company many attendees may not recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Games…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, the massive, eye‑catching booths are usually tied to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is dominated by a brand most visitors will not instantly recognize: 4Divinity. "It's enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the p…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is occupied by a company most visitors will not recognize: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom footpr…
Aug. 20, 2026, 11:02 a.m.