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Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Exhibit
Strolling through Gamescom, you’ll quickly notice that the most expansive and eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 will be occupied by a company most visitors probably don’t recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a brand most visitors will not recognize: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Divinity’s UK arm, descri…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, the most eye‑catching booths are usually attached to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s massive by any measure," explains Philip Doust, director of 4Divinity’s UK arm, when describ…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually attached to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK operation, describing the company’s Gamescom fo…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, the most eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably don’t recognize: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the publi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand that most visitors probably haven’t heard of before: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the p…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a company most visitors will not recognize: 4Divinity. "It’s huge by any measure," says Philip Doust, director of 4Divinity’s UK operation, describing the publisher’s Gamescom footpr…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling aisles of Gamescom, you’ll instantly recognize the massive booths that belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is occupied by a company most attendees probably haven’t heard of before: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, descr…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually tied to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most visitors will not recognize: 4Divinity. "It's enormous by any standard," says Philip Doust, director of 4Divinity’s UK operation, describing the publisher’s Gamescom f…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, you’ll quickly notice that the most expansive and eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is occupied by a company most visitors will not recognize: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK operation, describing…
Aug. 20, 2026, 11:02 a.m.