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Determining the Optimal Price for Your Game
The recent announcement by Microsoft that Outer Worlds 2 would be priced at $69.99, following an initial decision to sell the title for $80, has sparked a heated debate about game pricing. This reversal was largely driven by backlash from consumers and the developer community, who viewed the initial price increase as a potential harbinger of widespread price hikes for individual games, particular…
Aug. 7, 2025, 7:52 a.m.
Feature
Determining the Optimal Price for Your Game
In recent months, the gaming industry has witnessed notable shifts in pricing strategies, sparked by announcements from major players like Microsoft and Nintendo. The decision to price Outer Worlds 2 at $69.99, following an initial announcement of $80, reflects the complexities of balancing revenue goals with consumer expectations. This reversal was largely driven by backlash from both consumers …
Aug. 7, 2025, 7:52 a.m.
Feature
Determining the Optimal Price for Your Game
Recently, Microsoft announced a price adjustment for the upcoming Outer Worlds 2, setting it at $69.99 to align with current market conditions. This move was notable as it reversed an earlier decision to price the game at $80. The initial pricing decision had sparked backlash from consumers and the developer community, with some expressing concerns that it could set a precedent for widespread pri…
Aug. 7, 2025, 7:52 a.m.
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Determining the Optimal Price for Your Game
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Aug. 7, 2025, 7:52 a.m.
Feature
ProbablyMonsters' Debut Games Mark a Strategic Shift
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Aug. 5, 2025, 1 p.m.
Feature
ProbablyMonsters' New Chapter: Embracing Change in the Gaming Industry
After leaving Bungie, Harold Ryan founded ProbablyMonsters with the goal of revolutionizing AAA game development. However, the company has since adapted to the changing market, abandoning its initial ambitions to target the AAA market. This shift is largely due to the challenges faced by the industry, including the rise of free-to-play blockbusters, increasing development budgets, and stagnant ma…
Aug. 5, 2025, 1 p.m.
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Evolution of a Vision: ProbablyMonsters Shifts Gears
After departing Bungie, Harold Ryan founded ProbablyMonsters in 2016 with the goal of revolutionizing AAA game development. However, the industry has undergone substantial changes since then. ProbablyMonsters has now revealed its first two games, Storm Lancers and Ire: A Prologue, marking a departure from its initial AAA-focused strategy. The company has adopted a more flexible approach, akin to …
Aug. 5, 2025, 1 p.m.
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ProbablyMonsters Shifts Gears: Former Bungie Head Harold Ryan Reveals New Strategy
Former Bungie CEO Harold Ryan founded ProbablyMonsters in 2016, aiming to transform AAA game development. However, the company has since shifted its focus towards a more agile and flexible approach, abandoning its initial goal of targeting the AAA market. This change in strategy comes after the studio's first two games, Storm Lancers and Ire: A Prologue, were announced, both of which were develop…
Aug. 5, 2025, 1 p.m.
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Captivating Mobile Users in Three Seconds: The Art and Science of Effective Advertisements
Ivan Razmakhov, head of creative production at AdQuantum, delves into the psychology behind mobile advertising, emphasizing that attention is the ultimate currency in today's digital landscape. With only three seconds to capture users' interest, advertisers must strategically combine different types of attention, including bottom-up, top-down, emotional, and cognitive attention, to create engagin…
Aug. 4, 2025, 11 a.m.
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Captivating Users in Three Seconds: The Science of Successful Mobile Game Ads
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Aug. 4, 2025, 11 a.m.