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Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 will be dominated by a company most attendees probably don’t recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, desc…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a company most visitors probably haven’t heard of: 4Divinity. “It’s massive by any measure,” says Philip Doust, director of 4Divinity’s UK arm, describing the publi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the sprawling exhibition halls are usually dominated by big‑name booths that most visitors instantly recognize – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is occupied by a name that may not ring a bell for many attendees: 4Divinity. "By any measure, it’s massive," says Philip Doust, director of 4Divinity’s U…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the most eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a brand many attendees may not recognize: 4Divinity. "By any measure, the space is massive," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom fo…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a company most attendees probably haven’t heard of: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Divinity’s UK arm, describin…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the massive, eye‑catching booths are usually tied to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 will be dominated by a brand most visitors probably haven’t heard of: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, when describing the publisher’…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the massive, eye‑catching booths are usually tied to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most attendees probably don’t recognize: 4Divinity. "By any measure, it’s gigantic," says Philip Doust, director of 4Divinity’s UK operation, describing the publisher’s Game…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names such as Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most visitors will not recognize: 4Divinity. "By any measure, it’s massive," says Philip Doust, director of 4Divinity’s UK operation, describing the pub…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand that most attendees probably haven’t heard of before: 4Divinity. "The scale is massive by any measure," says Philip Doust, director of …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to industry giants—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a name most attendees probably don’t recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, when describ…
Aug. 20, 2026, 11:02 a.m.