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Feature
Zynga's Approach to Maximizing Revenue from High-Spending Players
The concept of 'whales' in the gaming industry refers to the highest-spending players, and companies like Zynga have developed strategies to maximize revenue from these individuals. Zynga's vice president of player success, Gemma Doyle, outlined the company's approach in a recent presentation, which involves providing personalized attention and perks to these high-spending players. The goal is to…
April 14, 2023, 2:47 p.m.
Feature
Ubisoft+ Launches on Xbox, Aims to Compete with Game Pass
The Ubisoft+ subscription service has officially launched on Xbox consoles, marking a significant milestone in the company's plan to expand its previously PC-exclusive service. Initially introduced as Uplay+ in 2019, Ubisoft+ has since rebranded and debuted on cloud gaming platforms such as Stadia and Amazon Luna via its Multi-Access tier, which is now available on Xbox. For $14.99 per month, the…
April 13, 2023, 3 p.m.
Feature
Unity on Managing Perceptions and the Potential of Cloudless Generative AI
The recent release of Unity's 2023 Gaming Report has sparked discussions about the state of the gaming industry. Despite economic concerns, the report highlighted an increase in the number of game players and games shipped across various platforms. Unity Create senior vice president and general manager Marc Whitten acknowledges the challenges faced by game developers, including softness in advert…
April 13, 2023, 1:21 p.m.
Feature
From Realism to the Big Screen: Epic Games' Vision for Unreal Engine 5
The recent State of Unreal event at GDC showcased Epic Games' vision for the metaverse, highlighting the company's focus on empowering creators and pushing the boundaries of what is possible with Unreal Engine 5. CEO Tim Sweeney discussed the potential of the metaverse, while EVP Saxs Persson shared insights into expanding Fortnite's creative possibilities and building a fair ecosystem. The event…
April 12, 2023, 1:10 p.m.
Feature
Veteran Developer Rod Humble Envisions a Private, Player-Centric Metaverse with Life By You
Rod Humble, a renowned game developer, is returning to his roots with Life By You, a life simulation game that allows players to create their own worlds, stories, and characters. In a recent interview, Humble discussed his design philosophy, which emphasizes player empowerment and customization, and how this approach differs from the metaverse visions of other companies. With Life By You, Humble …
April 11, 2023, 1:29 p.m.
Feature
Could Sony Make a Comeback in the Handheld Market?
When discussing the differing approaches of Sony and Microsoft to the current generation of console hardware, it's often suggested that Microsoft views Xbox as a software and services platform, while Sony sees consoles as traditional, self-contained platforms. However, this perspective overlooks the fact that Sony views each PlayStation as a central component in a network of interconnected produc…
April 10, 2023, 2:13 p.m.
Feature
Raccoon Logic's Approach to Game Development: Embracing Independence and Focusing on Comedy
The team at Raccoon Logic has been working on a new game in the Savage Planet universe, after successfully acquiring the IP from Google. The process was complex and time-consuming, involving numerous discussions with accountants and lawyers. However, the team is now focused on creating a unique and humorous gaming experience, utilizing tools like Unreal Engine 5 and exploring the potential of use…
April 6, 2023, 2:18 p.m.
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Has Game Journalism Reached Its Peak? | The State of the Industry
The phenomenon of plagiarism in online journalism has been a persistent issue, with numerous websites using stolen content that has been filtered through a word replacement algorithm to avoid detection. However, this technique often results in incoherent and inaccurate articles. The use of generative AI may exacerbate this problem, as it can create content that appears to be original but lacks th…
April 6, 2023, 1:35 p.m.
Feature
Starbreeze Sets Sights on Payday's Future
The Swedish gaming firm Starbreeze has undergone significant transformations in recent years. Following the success of titles like Payday 2 and Brothers: A Tale of Two Sons, the company expanded its ambitions, exploring opportunities in publishing and virtual reality. However, this period of rapid growth was short-lived, as the company faced financial difficulties after the release of Overkill's …
April 5, 2023, 10:56 a.m.
Feature
Skybound Expands Beyond the Undead
As the owner of The Walking Dead franchise, Skybound has long relied on its undead-themed properties, but the company has been working to broaden its scope. CEO David Alpert notes that while The Walking Dead will remain a significant part of the business, it now accounts for less than half of Skybound's revenue. The company has been expanding into new areas, including animated series like Invinci…
April 4, 2023, 1:36 p.m.