Xbox Emphasizes Cost‑Effective Efficiency and Performance for Upcoming Console Amid Rising Component Prices and AI Advances
Xbox is placing a strong emphasis on delivering a next‑generation console that balances efficiency, affordability, and raw performance, a strategic pivot prompted by escalating hardware expenses and rapid progress in artificial intelligence. In a recent interview with the BBC, Xbox executive Asha Sharma highlighted the industry‑wide need to innovate around cost and power consumption, noting that …
Aug. 27, 2026, 7:49 a.m.