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Skills-Based Matchmaking Crucial for Call of Duty Player Engagement
New research from Activision reveals that over 90% of Call of Duty players exhibit decreased playtime when skills-based matchmaking is not prioritized. A recent study examined the impact of skills-based matchmaking on player behavior, finding that this approach, which matches players based on their skill levels, is vital for maintaining player engagement. In a test conducted in early 2024 within …
July 29, 2024, 1:42 p.m.
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Keywords' Lively Studio Implements Restructuring Measures
A subsidiary of Keywords, Lively Studio, is undergoing a restructuring process, resulting in a limited number of job losses. Following a tip regarding potential redundancies at Electric Square, the company clarified that these changes are specific to Lively Studio. According to a spokesperson, the layoffs are a result of a strategic review aimed at optimizing certain business areas, impacting a s…
July 29, 2024, 11:31 a.m.
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Insights into the Games Publishing Industry: What the Humble Restructuring Reveals
The newest installment of The GI Microcast is now accessible for download or streaming, delving into the most significant developments of the past week. This episode examines Humble Games' restructuring efforts amidst reports of widespread layoffs, shedding light on the challenges currently facing the publishing sector. The discussion extends to indie-focused publishers, analyzing their struggles…
July 29, 2024, 10:38 a.m.
News
Pre-September 2023 Game Developments Spared from SAG-AFTRA Strike
The SAG-AFTRA union has confirmed that Grand Theft Auto 6, along with other titles in development prior to September 2023, is exempt from the ongoing video game strike due to a pre-existing agreement. According to a report by Kotaku, this exemption also extends to live-service games. Ray Rodriguez, SAG-AFTRA's chief contracts officer, expressed dissatisfaction with this arrangement, stating that …
July 29, 2024, 9:48 a.m.
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Complimentary Guide to Mitigating Redundancies for Participants of GI's Salary Benchmarking Initiative
UK-based gaming companies participating in the GamesIndustry.biz salary benchmarking initiative can obtain a complimentary guide to avoiding redundancies, courtesy of Brightmine. This comprehensive guide explores alternative strategies to layoffs and provides support for employees affected by job changes. To receive the digital guide, companies simply need to sign up and submit their data. The sa…
July 29, 2024, 9 a.m.
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Introducing PS Portal in South East Asia: Latest News
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July 29, 2024, 8:08 a.m.
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Look North World Secures $4.5 Million in Funding
Look North World, a developer and publisher, has successfully raised an additional $2.25 million in funding, bringing its total to $4.5 million. The investment round was led by London Venture Partners, with key contributions from Bandai Namco Entertainment 021 Fund, Overwolf, Crush Ventures, Hasbro, Pix Capital, and Hibbard Road Partners. The funding will be utilized to drive the development of o…
July 26, 2024, 3:05 p.m.
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UK Arts Union Equity Offers Guidance Amid SAG-AFTRA Strike
The Equity union, representing the UK's performing arts and entertainment sector, has expressed solidarity with SAG-AFTRA's decision to authorize a strike against US video game companies. In a statement, Equity's assistant general secretary, John Barclay, emphasized the union's support for its US counterpart, acknowledging the crucial role voice and performance capture artists play in the gaming …
July 26, 2024, 2:22 p.m.
News
Revamped Steam Demo Experience Introduces Standalone Store Pages and Enhanced User Engagement
Valve has rolled out significant updates to the way demos are managed on Steam, offering developers more tools to showcase their content to potential players. A key feature of this overhaul is the ability for studios to create dedicated store pages for their free demos, complete with screenshots, trailers, and detailed descriptions. These pages will automatically link to the full game's store pag…
July 26, 2024, 2:22 p.m.
News
Hasbro Commits to Digital Gaming with Ambitious Expansion Plans
During Hasbro's Q2 earnings call, CEO Chris Cocks emphasized the company's strategic shift towards digital play, allocating $125 million for video game development and aiming to launch one to two new titles per year starting from late 2025 or early 2026. The recent appointment of John Hight as president of Wizards of the Coast and Digital Gaming, along with the addition of experienced video game …
July 26, 2024, 1:51 p.m.