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Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect this trajectory to continue for another four‑year period. Despite this overall upward trend, player behavior reveals a pronounced preference for the familiar: about two‑thirds of gamers say they gravitate toward existing franchises…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Despite this healthy macro‑level growth, player behavior remains heavily tilted toward the familiar: two‑thirds of surveyed gamers say they gravitate toward known franchi…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least the next four years. Despite this overall growth, player behavior remains heavily skewed toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles they al…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year stretch. Despite this healthy macro trend, the underlying player behavior tells a different story: roughly two‑thirds of gamers say they gravitate toward familiar franchises or seq…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to persist for the next four-year horizon. Despite this healthy financial backdrop, player behavior reveals a strong inclination toward familiar experiences. In fact, two‑thirds of surveyed gamers say they gravitate…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this trajectory will continue for the next four-year period. Despite this healthy macro‑level growth, player behavior reveals a strong preference for familiar experiences. According to Bain & Company’s latest annual Gam…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for the next four-year period. Despite this healthy overall growth, player behavior reveals a strong preference for familiar experiences. According to Bain & Company’s latest annual Gaming Report—based o…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Actively Seek New Releases
The global market for video‑game software has been expanding at a modest but steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for at least another four‑year horizon. Despite this healthy macro‑level growth, player behavior on the ground tells a different story about how consumers choose what to play. According to…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy financial trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or sequels, wh…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Yet, despite this healthy financial trajectory, player behavior reveals a strong preference for the familiar. Two‑thirds of respondents say they gravitate toward established…
Aug. 18, 2026, 1 p.m.