UK Advertising Rules Broken by EA, Miniclip, and Jagex Over Loot Box Ads
The Advertising Standards Authority in the UK has issued warnings to Electronic Arts, Miniclip, and Jagex for violating advertising rules related to games with loot boxes. This decision comes after the ASA upheld complaints against three games: Golf Clash, 8 Ball Pool, and RuneScape. The complaints, submitted by a researcher specializing in game regulation, argued that the ads for these games wer…
March 20, 2024, 3:06 p.m.