Sega Emphasizes Caution Over AI in Game Design While Leveraging It for Operational Efficiency
Sega has made it clear that it does not plan to hand over the artistic and narrative heart of its games to artificial intelligence. Instead, the company is exploring how AI can streamline a range of back‑office functions, from publishing workflows to idea generation within its corporate divisions. This stance was articulated by Tsuyoshi Saito, who serves as senior executive officer and deputy chi…
Oct. 6, 2026, 1:50 p.m.