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Treyarch Leverages AI to Enhance Human-Generated Art, Not Supplant It
According to Miles Leslie, associate creative director at Treyarch, the studio employs AI to refine and accelerate the art creation process, rather than replacing human artists. Leslie emphasized that while AI tools are used to aid the team, all content that makes it into the game is meticulously reviewed and polished by human team members. "We're living in an era where AI tools are prevalent, an…
Aug. 19, 2025, 7 p.m.
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Gamescom Dev: The New Identity of Devcom Developer Conference
The Devcom Developer Conference is set to undergo a name change to Gamescom Dev, effective October 2025. This strategic move aims to further integrate the event into the Gamescom family, bolstering its presence in the global gaming industry. As announced on the conference's Keynote Stage on August 19, 2025, the rebranding is expected to enhance the event's positioning and inclusion among key Game…
Aug. 19, 2025, 4:30 p.m.
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Parco Enters Indie Game Publishing with New Label
Parco, a prominent Japanese retailer, has unveiled its foray into the world of indie game publishing with the launch of Parco Games. The new publishing arm aims to capitalize on the company's extensive network of department stores to promote and distribute its titles. As a well-known shopping mall operator in Japan, Parco is home to official stores for major gaming companies like Sony, Nintendo, …
Aug. 19, 2025, 3:38 p.m.
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Starbreeze Entertainment Reports 64% Increase in Q2 2025 Profits, Despite Ongoing Losses
Starbreeze Entertainment has unveiled its Q2 2025 interim report, showcasing a significant boost in sales and profits. However, the company is still grappling with overall losses. For the quarter ending June 30, 2025, key highlights include a 33.8% rise in net sales to SEK 53.8 million ($5.63 million) and a 64% increase in net loss to SEK 25.4 million ($2.66 million). The first six months of 2025…
Aug. 19, 2025, 2:37 p.m.
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Steam Introduces Language-Specific Ratings for Enhanced User Reviews
Valve has revamped the Steam review system to provide language-specific ratings, aiming to give users a more accurate representation of a game's quality. The update, announced on August 18, 2025, enables users to see reviews calculated from their native language for select games, as part of Valve's ongoing effort to improve the reliability of Steam user reviews. Previously, Steam would calculate …
Aug. 19, 2025, 11:24 a.m.
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Introducing Mental Health Star Accreditation by Safe in Our World
Safe in Our World has introduced the Mental Health Star Accreditation program, which recognizes and endorses companies that adhere to its rigorous criteria, as set by the mental health charity. Launched on August 19, 2025, this innovative accreditation is specifically designed for the games industry and was created by experts at the forefront of game development and mental health. The program was…
Aug. 19, 2025, 10 a.m.
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Assassin's Creed Shadows Leads as Europe's Top-Selling New Title of 2025
According to newly released data from GSD, Assassin's Creed Shadows has secured the position of Europe's best-selling new game for 2025 thus far. As reported by The Games Business, this achievement sees Ubisoft's latest title outperforming notable competitors such as Monster Hunter Wilds, Split Fiction, and Kingdom Come: Deliverance 2. Notably, Split Fiction has emerged as the year's best-selling…
Aug. 19, 2025, 9:01 a.m.
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Record-Breaking Sales: 1.7 Million Copies Sold in One Week
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Aug. 18, 2025, 8:40 p.m.
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Former Executive of Puzzle & Dragons Studio Accused of Embezzling $2.35 Million
GungHo Online Entertainment, the developer behind the popular Puzzle & Dragons game, has accused a former senior executive of embezzling approximately $2.35 million by creating fake work orders and outsourcing contracts. According to a statement released by the company on August 14, 2025, the former executive, who was terminated due to disciplinary actions, allegedly engaged in misconduct, includ…
Aug. 18, 2025, 2:59 p.m.
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IGN Entertainment Renews Partnership with Gamescom Studio for Seventh Consecutive Year
For the seventh year in a row, IGN Entertainment has partnered with Gamescom Studio, promising an even more extensive and engaging experience. In addition to delivering live English and German programming from its production booth in Hall 7, IGN is expanding its reach to Japanese and Chinese audiences through localized content on IGN Japan and IGN China. Global English-language coverage will b…
Aug. 18, 2025, 1:43 p.m.