Why Xbox’s Advertising on Consoles Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as Chief Marketing Officer at Happydemics, an ad‑tech analytics firm. For many years, gamers have been skeptical of advertising that appears within games, and their concerns are understandable. In‑game ads have earned a mixed reputation, often because they redirect users to external sites or apps, present misleading content, or feature hard‑to‑find close buttons that frus…
Aug. 21, 2026, 11 a.m.