Why Xbox's Console Advertising Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as chief marketing officer at Happydemics, an analytics platform for advertising technology.
For many years, gamers have viewed in‑game advertising with suspicion, and the distrust is understandable. The reputation of ads in video games is mixed at best, plagued by issues such as redirects to unrelated sites or apps, misleading content, and hard‑to‑find close buttons tha…
Aug. 21, 2026, 11 a.m.