Why Xbox’s Console Advertising Could Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as Chief Marketing Officer at Happydemics, a platform that specializes in ad‑tech analytics.
For many years, gamers have looked at in‑game advertising with suspicion, and the wariness is justified. The reputation of ads in video games is mixed at best, often because they redirect users to unrelated websites or apps, present misleading content, or feature hard‑to‑find clo…
Aug. 21, 2026, 11 a.m.