Why Xbox’s Console Advertising Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as the chief marketing officer at Happydemics, a platform that specializes in ad‑tech analytics. For many years, gamers have viewed in‑game advertising with suspicion, and their wariness is not unfounded. The reputation of ads in video games is mixed, often marred by redirects to unrelated sites or apps, misleading content, and close buttons that are hard to locate, all o…
Aug. 21, 2026, 11 a.m.