Why Xbox's Advertising on Consoles Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as chief marketing officer at Happydemics, an analytics platform that focuses on advertising technology. For many years, gamers have viewed in‑game advertising with suspicion, and that wariness is understandable. The reputation of ads in video games is mixed at best, with frequent complaints about redirects to unrelated sites, misleading content, or the absence of an obvi…
Aug. 21, 2026, 11 a.m.