Why Xbox's Advertising on Consoles Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as the chief marketing officer at Happydemics, a platform that specializes in ad‑tech analytics.
For many years, gamers have approached in‑game advertising with suspicion, and their wariness is understandable. The reputation of ads within video games is mixed at best, often marred by issues such as redirects to unrelated websites or apps, misleading creative, and the ab…
Aug. 21, 2026, 11 a.m.