Valve's Unconventional Game Launch: A Bold Experiment in Soft-Launching
Valve is secretly developing a new hero shooter, with over 20,000 invites sent out on Steam, and no non-disclosure agreements in place. The game, called Deadlock, has been played by tens of thousands, and its existence was recently revealed by The Verge. The lack of a formal announcement and the absence of NDAs have sparked a mix of reactions, ranging from outrage to praise. However, amidst the c…
Aug. 16, 2024, 3:23 p.m.