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Opinion
Will Console Makers Release Mid-Generation Upgrades Again?
The gaming industry is at a crossroads, with the current console cycle nearing a point where mid-generation upgrades were previously announced. This week, we consider the likelihood of Microsoft and Sony releasing upgraded consoles, similar to the Xbox One X and PS4 Pro. The decision to release a mid-generation upgrade is complex, with various factors at play. On one hand, the pandemic has disrup…
March 3, 2023, 4:05 p.m.
Opinion
Will Console Makers Introduce Mid-Generation Upgrades Again?
The gaming industry is at a crossroads, with the current console generation nearing its midpoint. This raises questions about the potential for mid-generation upgrades, similar to the Xbox One X and PS4 Pro. To address this, we must consider various factors, including market trends, technological advancements, and consumer demand. The Xbox Series X|S and PS5 have been on the market for nearly two…
March 3, 2023, 4:05 p.m.
Opinion
Will Console Makers Release Mid-Generation Upgrades Again?
The gaming industry is at a crossroads, with the current console cycle nearing its midpoint. This week, we're exploring the possibility of mid-generation upgrades from Microsoft and Sony, and what factors might influence their decisions. We'll delve into the history of mid-cycle refreshes, the current state of the market, and the potential benefits and drawbacks of releasing new hardware at this …
March 3, 2023, 4:05 p.m.
Opinion
VR Technology Lacks a "Must-Play" Experience
The question of what it will take for Virtual Reality (VR) to transcend its current niche status and become a vital commercial pillar of the gaming industry is a complex one. With the VR market having undergone steady progress since Oculus initiated the current wave of VR technology ten years ago, improvements in both hardware and software have been consistent. However, the growth in the addressa…
March 3, 2023, 11:40 a.m.
Opinion
VR Still Lags Behind in Delivering a 'Must-Play' Experience
The question of what it will take for Virtual Reality (VR) to expand beyond its current niche and become a significant commercial pillar in the gaming industry is a complex one. Since Oculus revived the VR market a decade ago, the technology has seen steady advancements in both hardware and software, albeit with linear growth in its addressable audience. Former Nintendo of America president Reggi…
March 3, 2023, 11:40 a.m.
Opinion
Is the VR Industry Ready for a Groundbreaking Experience?
The question of what it will take for Virtual Reality (VR) to expand beyond its current niche and become a major commercial force in the gaming industry is a complex one. Since Oculus launched the current VR market a decade ago, there has been steady progress in both hardware and software, but the growth has been largely linear. Meta's Quest headsets are among the best-selling devices in the spac…
March 3, 2023, 11:40 a.m.
Opinion
Microsoft's Brussels Presentation: A Masterclass in PR, but Key Concerns Remain
Microsoft's arguments for its acquisition of Activision Blizzard have been bolstered by a slick presentation to the European Commission, complete with a PR blitz and strategic announcements. The company's commitment to multi-platform releases has been re-emphasized, with ten-year commitments to launch Call of Duty titles on Valve's Steam and Nintendo platforms. Additionally, Microsoft president B…
Feb. 24, 2023, 11:40 a.m.
Opinion
Microsoft's Brussels Campaign: A Masterclass in PR
Microsoft's arguments for acquiring Activision Blizzard have been bolstered by a slick PR campaign, but critics argue that the company's stage management has overshadowed the lack of substance in its concessions. The European Commission, a major regulatory hurdle, was treated to a carefully orchestrated presentation, replete with reassurances about multi-platform releases and a deal with Nvidia t…
Feb. 24, 2023, 11:40 a.m.
Opinion
Microsoft's Brussels Presentation: A Strategic Move with Little Substance
Microsoft's recent presentation in Brussels was a masterclass in stage management, with the company making a compelling case for its acquisition of Activision Blizzard. The European Commission, a significant regulatory hurdle, was the target of this impressive PR blitz. Microsoft reiterated its commitment to multi-platform releases, including a ten-year pledge to launch Call of Duty titles on Val…
Feb. 24, 2023, 11:40 a.m.
Opinion
UK Game Studios Received £197m in Tax Breaks: Let's Invest in Skills
The UK's entertainment sector is thriving, with the games industry experiencing remarkable growth despite post-pandemic challenges. However, the sector still faces numerous hurdles, primarily related to skills shortages and talent development. The Video Game Tax Relief scheme, which provided £197 million in tax breaks to game studios last year, has been successful in stimulating growth, but its b…
Feb. 23, 2023, 11:43 a.m.