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Opinion
Microsoft's Call of Duty Commitment to Nintendo: A Strategic Move
The recent announcement that Microsoft will be releasing Call of Duty on Nintendo consoles for ten years has been well-received by the public, but it raises more questions than answers. This move can be seen as a strategic PR maneuver, aimed at alleviating concerns about the company's proposed acquisition of Activision Blizzard. By committing to release Call of Duty on Nintendo Switch, Microsoft …
Dec. 8, 2022, 12:05 p.m.
Opinion
Microsoft's Nintendo Deal: A Strategic Maneuver
The recent announcement that Microsoft will release Call of Duty on Nintendo consoles for the next decade has sparked a mix of reactions. While this move may seem like a gesture of goodwill, it raises more questions than answers. Developing a AAA Call of Duty game for the Switch will be a time-consuming and costly endeavor, and by the time it's ready, the gaming landscape may have shifted signifi…
Dec. 8, 2022, 12:05 p.m.
Opinion
The Limited Impact of Call of Duty on Nintendo
The announcement that Microsoft will be releasing Call of Duty on Nintendo consoles for the next decade has been met with a range of reactions. While some see this as a positive development, others are more skeptical about its impact. The move is widely regarded as a public relations exercise, designed to alleviate concerns about the potential exclusivity of Call of Duty on Xbox platforms. Howeve…
Dec. 8, 2022, 12:05 p.m.
Opinion
The Reality Behind Video Game Awards Events
As The Game Awards approach, the gaming community is abuzz with excitement and criticism. With my experience in organizing over 50 video game awards, including the Best Places To Work Awards and the Games Media Awards, I have gained a unique insight into the inner workings of these events. Despite my involvement, I must admit that I do not have a strong affinity for awards ceremonies. As a specta…
Dec. 7, 2022, 2:49 p.m.
Opinion
Unveiling the Reality of Video Game Awards
As The Game Awards approach, the gaming community is once again abuzz with anticipation and debate. With my extensive experience in organizing around 50 video game awards, including the prestigious BAFTA panels, I've developed a nuanced view of these events. Despite my involvement, I must confess that I don't have a deep affection for awards. As a spectator, I find them overly long, and as an org…
Dec. 7, 2022, 2:49 p.m.
Opinion
Behind the Scenes of Video Game Awards: Separating Reality from Illusion
As The Game Awards approach, the gaming community is once again abuzz with anticipation and criticism. Having been involved in organizing around 50 video game awards, including high-profile events like the Best Places To Work Awards and the MCV Awards, I've gained a unique perspective on the inner workings of these ceremonies. Despite my extensive experience, I must confess that I'm not a huge fa…
Dec. 7, 2022, 2:49 p.m.
Opinion
The Future of Activision Blizzard as an Independent Entity
None
Nov. 25, 2022, 10:49 a.m.
Opinion
The Potential Consequences of Activision Blizzard Remaining Independent
The gaming industry has been working under the assumption that Activision Blizzard would become a subsidiary of Microsoft by 2023, following the announcement of the $68 billion acquisition. However, with regulatory bodies on both sides of the Atlantic expressing concerns, the deal's completion is no longer a certainty. The acquisition, which would make Microsoft's gaming division the third-larges…
Nov. 25, 2022, 10:49 a.m.
Opinion
Potential Consequences of Activision Blizzard Remaining Independent
None
Nov. 25, 2022, 10:49 a.m.
Opinion
The Pitfalls of Relying on AI for Online Game Moderation
Developing a game with a large and engaged online player base is a top priority for many companies, as these games can generate substantial revenue. However, managing such games can be challenging, particularly when it comes to preventing a minority of players from engaging in toxic behavior. Left unchecked, this can lead to a hostile online environment that drives away new players and causes exi…
Nov. 18, 2022, 10:10 a.m.