Unveiling Tencent: A Glimpse into the Gaming Giant's Strategy

As one of the world's largest video-game companies, Tencent has made significant strides in the gaming industry, with a diverse portfolio of studios and game developers under its umbrella. In a rare interview, Yong-yi Zhu sheds light on the company's vision, discussing its shift towards greater transparency and its approach to nurturing talent. Zhu emphasizes the importance of understanding the nuances of each studio, highlighting the need for a more disciplined approach to development. He also touches on the potential for cross-pollination between Eastern and Western developers, citing the opportunities for growth in China, particularly on Steam. With the gaming landscape evolving rapidly, Zhu shares his insights on the future of the industry, including the integration of AI and the focus on creating games that can run on lower-spec devices, ultimately making gaming more accessible to a broader audience.