The Future of Gaming: Simplification and Accessibility
The gaming industry is undergoing significant changes, with a shift towards platform flexibility and the rise of free-to-play models. According to Piers Harding-Rolls, there are still under-developed segments of the market, such as women, who account for roughly half of Switch players but tend to be less engaged than men. To effectively target these demographics, the industry needs to focus on creating suitable and engaging content. The days of platform-exclusive content may be numbered, with Mat Piscatella suggesting that the industry is moving towards a model where content is easily accessible across different platforms. PC gaming, along with mobile, is emerging as the preferred format for younger players, with PC having a unique ability to surface and elevate interesting content. However, the picture for consoles is less rosy, with Shawn Layden questioning the viability of Xbox's hardware offering. The industry may be moving towards a more standardized hardware offering, with Layden suggesting that companies could compete on content rather than hardware. The rise of free-to-play models is also expected to continue, with Piscatella noting that the data is clear that these games are winning the war. The future of gaming will likely involve a wider variety of games, with Layden predicting a rebirth of mid-range budget games, or 'AA gaming.' The industry is also expected to see more contraction at the top end, with companies like EA, Sony, and Microsoft attempting to correct for their unsustainable size. Ultimately, the future of gaming will be shaped by the ability of companies to adapt to changing market needs and create fresh and exciting titles that can compete with established games.