Take-Two CEO Strauss Zelnick Discusses Game Pricing, New Releases, and Nintendo Switch 2

Following a successful FY25, Take-Two Interactive has begun FY26 with a robust lineup of new releases and catalogue titles. In a recent interview, CEO Strauss Zelnick discussed the company's strategy for game pricing, the launch of Nintendo Switch 2, and the performance of recent titles such as Civilization 7 and Mafia: The Old Country. Zelnick emphasized the importance of delivering value to consumers, stating that the company's job is to create the best entertainment possible and allow revenue to follow. He also highlighted the success of Zynga, Take-Two's mobile gaming division, which has generated multiple new hits in the marketplace. With a strong release schedule ahead, including Borderlands 4 and WWE and NBA titles, Zelnick expressed enthusiasm for the year ahead and the company's opportunities for growth.