GCL's Vision: From Distribution to Development of Asian IPs

GCL, a prominent digital entertainment company in Asia, is known for publishing titles such as Black Myth Wukong, Stalker 2, and Atomic Heart. The company, comprising six brands, covers various aspects of gaming in Asia, including publishing, distribution, influencer marketing, and digital games retail. GCL's publishing arm, 4Divinity, often co-publishes AAA titles in Asian territories, including the recent release of Stalker 2 in Southeast Asia, Hong Kong, and Taiwan. The company has also co-published titles such as JDM: Japanese Drift Master and Kong: Survivor Instinct, and plans to release Mandragora in Asia next year. According to Keith Liu, chief marketing officer and head of publishing, GCL aims to bring Asian titles to the global market, inspired by the success of Black Myth: Wukong. The company is taking steps to create its own IPs, focusing on Asian culture and stories, and plans to go public on Nasdaq to secure funding for game development. Liu emphasizes the importance of understanding the fundamentals of the market and creating fresh, engaging experiences for gamers. In Southeast Asia, retail remains a significant part of the gaming landscape, with physical sales dominating the console market due to the lack of digital storefronts in some countries. However, digital sales are growing, particularly for PC and mobile games, with Steam and mobile platforms being popular choices. GCL is well-positioned to navigate the complexities of the Asian market, with its extensive network and local approach, and is poised to become a major player in the global gaming industry.