Driving Hasbro's Digital Strategy: Success Stories of Baldur's Gate 3 and Monopoly Go

Hasbro's CEO recently announced that the company is fully committed to digital play, and according to Eugene Evans, this involves exploring new ways to connect physical and digital products. Evans notes that digital technology is now an integral part of daily life, and Hasbro aims to harness this by enhancing the experience of its physical products with digital tools. The company's recent successes with Baldur's Gate 3 and Monopoly Go demonstrate the potential of this approach. Despite being vastly different games, both titles share commonalities, including lengthy development periods, large teams, and a deep understanding of their respective genres. Evans emphasizes the importance of working with domain experts and having IP that can add value to a genre. The success of these games has given Hasbro confidence in its digital strategy, which includes licensing partnerships and the development of new AAA games. With dozens of licensed projects in the works, Hasbro is poised to make a significant impact in the digital gaming space.