Neowiz Investigates AI's Potential to Streamline Routine Operations

Neowiz, the developer and publisher behind Lies of P, is exploring ways to leverage generative AI to boost internal publishing efficiency. According to co-CEO Sean Kim, the company aims to utilize advanced learning tools to automate tasks such as data analysis and test processing, allowing teams to focus on core strategies and player engagement. By processing data more efficiently, teams can make more informed decisions, supporting developers and community engagement. Kim notes that AI adoption is widespread in the Korean gaming industry, with many companies, including Krafton, prioritizing AI as a key problem-solving tool to drive growth and productivity.