Outfit7 Introduces PlayValley, a New Gaming Division

Outfit7, the renowned developer behind Talking Tom, has announced the launch of PlayValley, a new division focused on creating engaging gaming experiences. The studio's inaugural title is slated for release on Steam in the second quarter of 2026, marking Outfit7's first foray into publishing on the platform. In addition to its debut game, PlayValley is working on several projects that will expand Outfit7's existing portfolio of franchises, with a focus on introducing new intellectual properties and concepts. The games in development are characterized by their sleek design and intuitive gameplay, with further details on genres to be revealed closer to launch. According to PlayValley VP Žiga Sedovnik, "Our primary objective from the outset has been to craft games that captivate players from the very beginning." Sedovnik emphasized that the studio's approach involves experimentation, rapid iteration, and trusting instincts, with the goal of creating games that feel immersive and satisfying from the start, regardless of the platform or playtime. In a previous interview with GamesIndustry.biz, Outfit7 discussed its success after Talking Tom surpassed 26 billion downloads. Outfit7 CEO Xinyu Qian noted, "Our flagship titles, such as Talking Tom and My Talking Angela, continue to thrive over a decade after their release." Qian underscored the company's commitment to creating enduring experiences, stating, "Rather than pursuing short-term trends, we are dedicated to developing lasting experiences that players can return to time and again."