Behaviour Interactive Acquires The Fun Pimps to Expand Horror Portfolio

Behaviour Interactive, the Canadian developer behind Dead by Daylight, has acquired The Fun Pimps, the studio responsible for 7 Days to Die. The acquisition is part of Behaviour's strategy to create a portfolio of horror IPs. The deal's value remains undisclosed, but it is expected to help Behaviour achieve its goal in the horror game space. Dead by Daylight has sold over 60 million units since its release, while 7 Days to Die has sold more than 20 million copies since its launch in 2013. Behaviour's CEO, Rémi Racine, praises 7 Days to Die's consistent growth and player engagement, considering it a stable IP with a growing fanbase. The Fun Pimps' co-founders, Richard and Joel Huenink, decided to sell after considering options for growing the company, choosing Behaviour for its cultural alignment and support. Behaviour aims to help The Fun Pimps continue developing 7 Days to Die, providing production expertise and marketing support. The acquisition is part of Behaviour's expansion in the horror genre, which has seen significant growth in recent years. The company plans to support The Fun Pimps in accelerating their development plans for 7 Days to Die, while also exploring other projects.