Why Bulkhead's Break from Tencent Marked a New Era for the Studio

Bulkhead, the studio behind Wardogs, has undergone significant changes since its split from Tencent. CEO Joe Brammer reflects on the experience, stating that being part of a larger corporation didn't align with the studio's vision. Despite initial excitement, Bulkhead found that Tencent's expectations for large-scale projects didn't match their own goals. Brammer notes that the studio was too big for indie labels but too small for AAA publishers, leading to a sense of disorientation. The team's project, Wardogs, was deemed too small for Tencent's tastes, prompting Bulkhead to seek independence. With the help of Team17's parent company, Everplay, Bulkhead spun out into a new holding company, Super Media Group. This move allowed the studio to redefine its approach to success, focusing on community engagement, player retention, and realistic goals. Brammer emphasizes that the studio's priority is now on delivering a quality gaming experience, rather than chasing massive player numbers. Wardogs, set to launch in Early Access in 2026, will feature a unique gameplay mechanic where players retain their in-game currency between matches. The studio is committed to a community-driven approach, seeking feedback from players to shape the game's development. Having broken away from Tencent, Bulkhead is now focused on creating a sustainable and fulfilling experience for both its team and players.