The Unacceptable Risk of AI Assets in Premium Games

The gaming industry has reached a critical juncture in its adoption of artificial intelligence (AI) in development processes. While AI tools are undeniably useful, the question remains as to where the line should be drawn in terms of their use. Consumers are increasingly skeptical of AI-generated assets, and the industry must carefully consider the implications of using such assets in premium games. The term "AI" is often used to encompass a broad range of technologies, including machine learning algorithms and generative tools. However, this catch-all term obscures a crucial distinction between different types of AI applications. For instance, smart upscaling algorithms, voice recognition, and code autocompletion are all forms of AI, but they are fundamentally different from the use of generative AI to create assets such as art and audio. The argument that AI is essential for game development is often based on the notion that it is impossible to be "against" AI. However, this rhetoric ignores the fact that consumers are not opposed to AI per se, but rather to the use of AI-generated assets that lack authenticity and human touch. The use of AI slop – assets created using model prompts rather than human craftsmanship – is a major concern for many consumers, who are willing to pay a premium for genuine and authentic experiences. The issue of AI assets is particularly sensitive in the context of premium games, where consumers expect a high level of quality and attention to detail. The use of AI-generated assets in such games can be seen as a shortcut, a way to cut costs and increase efficiency without regard for the consumer experience. This approach is likely to backfire, as consumers are increasingly savvy and can spot AI-generated content from a mile away. The recent backlash against Call of Duty: Black Ops 7 is a case in point. The game's use of blatant AI assets has become a rallying point for consumers who feel that the game's developers have taken a shortcut and sacrificed quality in the process. The attitude that underlies such decisions – that consumers won't notice or care about the use of AI-generated assets – is not only misguided but also disrespectful to the consumer. The fundamental truth of consumer behavior is that people value authenticity and are willing to pay for it. Whether it's food, clothing, or experiences, consumers crave realness and are willing to pay a premium for it. The use of AI-generated assets in premium games undermines this fundamental principle, as it creates a sense of artificiality and machine-made content that is anathema to the consumer experience. Companies that wish to adopt AI as part of their development processes must carefully consider the risks and benefits of such an approach. If they are providing fast, cheap experiences for consumers who are not particularly invested in the production process, then perhaps there is an argument to be made for AI. However, if they are providing premium products and pricing them accordingly, then they must be aware of the potential risks to their brand reputation and pricing strategy. In conclusion, the use of AI assets in premium games is a risky proposition that can undermine the consumer experience and damage brand reputation. While AI tools are undoubtedly useful, the industry must be careful not to sacrifice authenticity and quality in the pursuit of efficiency and cost savings. Consumers will not be fooled by AI-generated content, and companies that try to hoodwink them will ultimately pay the price.