US-Based Android Game Developers Can Now Retain Up to 95% of Revenue Using Xsolla Buy Button

Xsolla, a leading global payment platform for game publishers and developers, has introduced its Buy Button for Android. This innovative SDK solution enables mobile game developers to initiate direct payments from within their Android games to a web-based checkout, bypassing the Google Play app. The feature leverages recent changes in US regulations, driven by a July court decision upholding a 2023 judgment against Google in a lawsuit filed by Epic Games, the creator of Fortnite. As a result, from October 22nd, 2025, developers can offer external purchase options in their games for US-based users. A previous ruling against Apple, also brought by Epic, led to the iPhone creator lifting similar restrictions on in-app purchases, allowing developers to link out to web stores. Xsolla has already launched the Buy Button for iOS developers. The outcome of the Epic vs Apple lawsuit was discussed in more detail in Xsolla's recent Q2 2025 report. The launch of the Buy Button for Android represents a significant leap forward in monetization and potential revenue for mobile developers. Developers can now retain up to 95% of their revenue from purchases on Android devices, compared to the traditional app store fees of up to 30% per in-app purchase. The ability to link out to developer-owned and -controlled webstores also provides a foundation for building direct, scalable relationships with players. With advertising costs for user acquisition rising and platform rules tightening, developers need direct paths to reach and monetize their most valuable players. Xsolla's Buy Button for Android is designed for speed, simplicity, and scale, helping game creators respond to regulatory changes while future-proofing their revenue model. According to Chris Hewish, President at Xsolla, "This is a major moment for Android developers in the US. We've created a compliant, conversion-first solution that's fast to launch, secure, and designed to put developers back in control of how they sell, scale, and engage their players." Key features and benefits include: combined with Xsolla Web Shop and Pay Station solutions, developers can go direct-to-consumer (D2C) while offering a premium, fully branded checkout experience; the Buy Button SDK is a lightweight Android SDK that triggers a browser-based checkout flow from within the mobile game, launchable within 24 hours, powered by Xsolla's PCI DSS Level 1 compliant payment infrastructure, and supporting autofill and one-tap purchases to maximize conversion; with Web Shop integration, developers gain access to dynamic SKU and catalog sync, cross-platform reward delivery, personalized promotions, player segmentation, A/B testing, and Offerwall features to monetize non-paying users. Developers can deploy the Buy Button SDK and Web Shop integration with minimal engineering overhead, supported by Xsolla's global team and real-time reporting infrastructure. More details on how the Buy Button works are available in a recent Xsolla blog post, and interested developers can sign up on the Xsolla site.