Jane Perry Offers a Rational Rebuke to the Threat of Generative AI at Develop:Brighton

The advent of generative AI has significant implications for the voice acting profession, with the potential to replace human actors with synthetic voices. However, according to Jane Perry, a British-Canadian actor and teacher, this technology also poses a threat to the livelihoods of voice actors. Perry recently gave a keynote speech at Develop:Brighton 2025, where she emphasized the importance of human performance in video games and the need for developers to understand the value that actors bring to a project. She noted that the relationship between developers and actors has evolved over the years, with a growing recognition of the importance of collaboration and communication. Perry also highlighted the challenges of working in the video game industry, particularly in motion capture and voice recording, where actors often work in isolation without the same level of feedback and support as they would in film or television. Despite these challenges, Perry believes that the human voice is a unique and essential element of video games, carrying emotional resonance and authenticity that cannot be replicated by AI. She emphasized the need for developers to prioritize human performance and to work with actors to create high-quality, engaging experiences for players. Perry also praised the work of organizations such as SAG-AFTRA and the National Association of Voice Actors, which are working to protect the rights of voice actors and to promote the value of human performance in the industry. Ultimately, Perry believes that the rise of generative AI presents an opportunity for the industry to re-examine its approach to voice acting and to recognize the importance of human performance in creating immersive and engaging experiences for players.