Behind the Sunny Facade of Develop:Brighton 2025, a Bleak Reality Lurks | Opinion

The Develop conference in Brighton was bathed in sunshine, but beneath the surface, concerns about the industry's future lingered. The event remained a highlight of the UK gaming scene, with diverse and engaging talks, including a new focus on performance and acting in games. However, the keynote "Build What You Have: Rethinking Studio Sustainability in 2025" struck a chord, highlighting the industry's growing anxiety about sustainability and survival. Code Coven's Tara Mustapha addressed the elephant in the room, noting that the funding landscape has changed dramatically since 2022, with developers now required to provide prototypes or vertical slices to secure funding. The industry is grappling with a sense of uncertainty, with many wondering if the economic downturn is a temporary setback or a sign of a more profound shift. Mustapha emphasized the need for a change in mindset, adopting a strategic resilience that maximizes limited resources. This might involve embracing "fractional roles," where experienced professionals work part-time across multiple organizations, sharing their expertise and knowledge without the burden of full-time salaries. While this approach may seem bleak, it could also foster creativity and innovation. The conference offered glimmers of hope, with UKIE head Nick Poole noting that individual companies are adapting and thriving, despite the challenging market conditions. Remedy's Sam Lake encouraged the industry to come together, emphasizing the importance of compassion, empathy, and adaptability in the face of adversity. As the industry navigates this uncertain landscape, it may be forced to rethink its approach, leading to new and innovative solutions. Perhaps, in the end, this period of upheaval will give rise to the industry's most remarkable creations yet.