Research Reveals Half of Mobile Gamers Have Received Real-World Rewards

A recent survey has found that 50% of mobile gamers have received rewards with monetary value from playing mobile games. Furthermore, 72% of these gamers consider real-world rewards to be an important factor when choosing a new game to download. The study, conducted by Atomik Research for Almedia's Rewarded Returns report, polled over 2,000 mobile gamers in the US and UK. The reward-based user acquisition approach involves overlaying a rewards campaign on an existing game to attract, engage, and retain more players. This can include offering cash, Amazon credits, or other real-world currency payouts for achieving specific in-game milestones or tasks. The report discovered that 54% of mobile gamers are now spending more time playing games, with 42% citing rewarded gameplay as a key motivator. Additionally, 75% of respondents expressed a positive attitude towards receiving real-world rewards from games. Among gamers who have already received such rewards, 85% continue to play after the reward campaign ends, and 76% are more likely to recommend games that offer monetary rewards. The survey indicates a growing interest in real-world rewards as a driver of game engagement and downloads. However, it also notes that 33% of gamers who have not yet engaged with reward-based campaigns cite concerns about fraud, a figure that rises to 39% among those who have participated in such campaigns. According to Moritz Holländer, Founder and CEO of Almedia, "Our in-depth study of gamers reveals a strong appetite for rewards in the mobile gaming industry, with real-world rewards being adopted by players on a massive scale." Holländer added, "We are witnessing a real-time shift in how gamers choose which games to play, driven by rewards and the ability to foster long-term relationships between players and games. This is a significant rewrite of how users engage with gaming content, and it comes at a time when game studios are facing challenges in acquiring and retaining players in a highly competitive market."