Take-Two CEO Strauss Zelnick Discusses Packed 2025 Lineup and Growing Importance of PC for AAA Games

Take-Two Interactive's CEO, Strauss Zelnick, has expressed optimism about the company's future prospects. The upcoming release of Grand Theft Auto 6, one of the most anticipated entertainment launches, is still on track for next autumn. Additionally, Take-Two's recent financial reports show increased revenues and bookings, reduced losses, and a recovery in NBA 2K sales, with the 11-year-old GTA 5 continuing to exceed expectations. However, the company has faced challenges, including layoffs due to economic pressures. In an interview, Zelnick discussed the reasoning behind releasing multiple major titles in the same year, including Borderlands 4, Mafia: The Old Country, Civilization 7, and GTA 6, as well as the impact of the disappointing Borderlands movie on the brand. He also talked about the importance of PC for AAA games, citing the success of NBA 2K25, and the challenges of supporting both current and previous console generations. Zelnick emphasized the need for quality and innovation in the gaming industry, stating that Take-Two aims to be the most creative, innovative, and efficient company in the entertainment industry.