Breaking Record: Indie Boxing Game Undisputed Reaches 1 Million Sales Milestone

In a remarkable achievement, Undisputed, a boxing game developed by Steel City Interactive, has sold over 1 million copies. This indie game studio, founded by brothers Ash, Asif, and Asad Habib, has made a name for itself in the gaming industry with its authentic and engaging boxing game. The journey of Steel City Interactive is a testament to the power of passion and dedication. With no prior experience in game development, the brothers taught themselves the necessary skills and began working on their project. They started by reaching out to the boxing industry to secure licenses, and their hard work eventually paid off. Ash Habib, CEO of Steel City Interactive, recounts the early days of the studio, saying, "We started working on the game in our living room, and I got hooked on game development. We did everything ourselves, from coding to learning animation, and it just snowballed." The studio's unique approach to game development and its commitment to creating an authentic boxing experience have earned it recognition and respect from the gaming and boxing communities. Undisputed has 50% more real fighters than the last boxing game, and the studio is still working on adding more fighters to the game. One of the challenges the studio faced was working with the boxing industry, which is known for being difficult to navigate. However, Ash Habib and his team persevered, and their efforts have paid off. The game has received strong support from the boxing industry, and the studio has partnered with the World Boxing Council to create an esports element that allows players to compete for a physical WBC belt. The game's success has exceeded expectations, with over 1 million copies sold. Ash Habib attributes this success to the studio's focus on creating an authentic boxing experience and building a strong community around the game. "We didn't have any benchmarks to compare our success to, but we knew we had created something special," he says. Looking to the future, Steel City Interactive is committed to continuing to support and update Undisputed, with new roles being added to the team to help with the game's ongoing development. The studio's success has also attracted the attention of larger players in the market, but Ash Habib remains focused on his vision for the game. "Our main motivation is to create an authentic boxing game, and we will continue to work towards that goal, regardless of what the future holds," he says.