São Paulo State's Initiative to Foster a Self-Sufficient Gaming Industry in Brazil

Brazil's gaming sector has experienced rapid growth, with a 3.2% increase in the number of developers in 2023, primarily located in São Paulo. In an interview with GamesIndustry.biz at Gamescom Latam, São Paulo State Secretary for Culture, Creative Economy and Industries Marilia Marton outlined the government's strategy to support developers and promote the industry's growth. The government began by examining the sector's needs and demands, and appointed technical advisor Anderson da Silva Abraços to provide expertise. Marton emphasized that funding is a crucial aspect, and the government has introduced a funding program, known as 'editas,' to support game development. This initiative allows studios based in São Paulo to apply for funding to produce games for a global audience. The government has also established a legal framework specifically for the gaming industry, which was adopted earlier this year. This framework recognizes video games as a distinct industry, enabling the government to create laws, policies, and regulations tailored to the sector. Developers can now register as game companies, rather than software companies, and benefit from increased protection for the creative process. The government plans to provide additional funding to create educational channels for students to acquire the necessary skills for success in the gaming industry. A 'gaming factory' program will be established to provide opportunities for disadvantaged individuals to access tools and support. Marton believes that once a skilled workforce is in place, the industry can become self-sustainable. São Paulo is a significant hub for the gaming industry in Brazil, which is the fifth-largest market in terms of players and the tenth-largest in terms of revenue. However, the majority of the revenue generated does not remain in Brazil, creating a disparity that needs to be addressed. The government aims to encourage companies to establish studios in São Paulo, which would bring revenue back to the region through taxes, job creation, and economic activity. The government has ambitious plans to grow São Paulo as a city known for its gaming talent and companies, with no limits to its potential. The state's vast territory, with over 600 cities, provides opportunities for developers to establish themselves in various locations, and large industry events like Gamescom can raise the state's profile and attract more developers and investment.