The Real Issue with PS5 Pro Isn't the Price | Opinion

Our monthly accessories market data, published on GamesIndustry.biz, provides valuable insights that often go unnoticed by other media outlets, which tend to focus on game performance and console sales. However, our reports reveal interesting trends, such as the PlayStation Portal being the top accessory by revenue this year, and the DualSense Edge being the second most financially successful controller in the UK, despite its high price tag of over £200. Sony is well aware of its dedicated fan base, who are eager for the best gaming experience possible and willing to pay for it. The new PS5 Pro model is designed specifically for these enthusiasts, offering advanced features like AI-driven upscaling and ray tracing. The $700 price tag may seem steep, but it's not intended to drive a large install base; rather, it's a high-end device for the most passionate fans. While some critics have expressed disappointment with the price, it's essential to consider the increased manufacturing costs and the industry's shift away from aggressive loss-leading strategies. The real issue lies in the console generation's slow pace, with many major developers still not releasing games exclusively for the PS5. The PS5 Pro may be arriving four years into the cycle, but it feels premature, especially compared to the PS4 Pro launch in 2016, which was driven by the transition to 4K screens and a consistent release of major titles. The current generation's patchy release schedule, impacted by COVID-19 delays and the industry's move to hybrid/remote working, has contributed to this feeling of a stop-start console generation. Nevertheless, the PS5 Pro has a target audience: gamers who have been actively engaged with their platform since its launch and are ready to upgrade to a more powerful device. With a promising lineup of games in 2025, including Monster Hunter Wilds, Borderlands 4, and GTA 6, the investment in a PS5 Pro may be worthwhile for these enthusiasts. However, the cynicism surrounding the new machine stems from the industry's need to regain its momentum before offering more advanced hardware.