Amazon Expands Its Gaming Horizon: "Not Limited to MMOs"

The recent unveiling of King of Meat may seem like a departure from Amazon's gaming strategy, but according to EMEA publishing director Jon Rosenblatt, the company is committed to developing and publishing high-quality games across various genres. Amazon has primarily focused on PC gaming, with a emphasis on hardcore gamers and MMO enthusiasts. However, with the success of New World and Lost Ark, the company is now diversifying its portfolio to include a range of games, including the upcoming King of Meat, a cartoonish co-op dungeon crawler with user-generated levels. Rosenblatt explains that Amazon's strategy is centered around creating amazing games, regardless of genre or platform. The company is looking to expand its reach to various platforms, including console versions of New World and the Switch debut of King of Meat. When it comes to identifying potential games to publish, Rosenblatt says that Amazon looks for three key pillars: solid and interesting technology, a creative team, and an IP with growth potential. However, the company is not limited to specific genres or target audiences, and instead, focuses on finding games that resonate with players. Amazon's team is currently attending Gamescom, where they are meeting with potential developers and discussing new projects. The company has seen a significant increase in inbound requests from developers following the success of New World and Lost Ark, and Rosenblatt believes that Amazon's unique offerings, including Prime Gaming, Prime Video, and AWS, make it an attractive partner for developers. Amazon is committed to giving its developers the time and space needed to create high-quality games. The company is not bound by fiscal responsibilities, which allows it to focus on developing games that meet its high standards. With King of Meat, Amazon is taking a patient approach, allowing the developers to refine the game and ensure it meets the company's expectations. As Amazon continues to expand its gaming portfolio, Rosenblatt emphasizes the importance of creating a diverse range of games that cater to different tastes and preferences. The company is committed to working with talented developers and providing them with the resources needed to create exceptional gaming experiences.