Epic Games Unveils Mobile Store, Bringing Fortnite and Fall Guys to iOS and Android Devices

The Epic Games Store has officially launched on mobile devices, marking a significant milestone in the company's efforts to expand its reach. The store is now available on Android worldwide and iOS in the European Union, thanks to the Digital Markets Act. Epic's mobile catalog will initially feature three titles: Fortnite, Rocket League Sideswipe, and Fall Guys Mobile, with cross-play and cross-progression capabilities. The store will also be available on AltStore, Aptoide, and the One Store. Epic Games is aiming for 100 million new net installs by the end of 2024, but notes that Apple and Google have introduced significant hurdles for users. The installation process requires multiple steps, including warnings about "unknown sources" and changing device settings. Epic has provided step-by-step guides and is incentivizing players with in-game rewards to reach its installation goals. The company is also working to overcome Google's warnings and Apple's fees, which it believes are designed to stifle competition. Epic Games CEO Tim Sweeney and General Manager Steve Allison expressed their excitement about the launch and their commitment to fighting anti-competitive practices. The company is hoping to expand its reach to Japan and the UK next year and eventually become available worldwide on iOS. Epic will continue to offer competitive revenue shares and programs like Epic First Run to attract developers. The launch is a major milestone in Epic's ongoing legal disputes with Apple and Google, and the company is determined to continue fighting for a more open and competitive market.