Fostering Long-Term Partnerships: How Live-Service Games Can Build Sustainable Relationships with Creators Beyond Sponsorships

This article explores how live-service games can leverage Support-A-Creator codes to increase customer lifetime value, attract engaged players, and build a loyal creator community. It discusses the limitations of traditional paid sponsorships and how revenue-sharing models can provide a more sustainable income stream for creators, leading to more authentic endorsements and a stronger emotional connection with their audience. The article also highlights the benefits of Support-A-Creator codes, including increased motivation for creators to promote the game, better alignment of interests between developers and creators, and a more collaborative relationship. Examples of successful implementations, such as Supercell's Squad Busters and EVE Online, are also provided to demonstrate the effectiveness of this approach. By adopting a creator-led approach, live-service games can create a win-win situation for both developers and creators, driving long-term growth and success.